Travel SA — Theresa Duemler

TRAVEL SOUTH AMERICA

Brief
The travel start-up was looking to create a branded web and mobile concept that would let their sourced creators content loom large as well as provide a simple and easy itinerary experience for the user.

Solution
With a core concept designed to “emotionally connect through imagery,” the app and web experience acts as a window into the possibilities of trips to be taken. The hand-crafted nature of locals and vetted-creators providing recommendations gives the brand approachability and an “insiders-feel”.

Role ........... Sole Designer & Art Director
Field ........... Identity, Art Direction, Mobile, Web
Published ........... December 2019

The pairing of a decorative Freight Neo with a plain sans serif Avenir gives a refined and elevated aesthetics while feeling cool and approachable.

Encompassing visuals as full-bleed backgrounds and textures throughout the web and mobile experience it let the sourced visual imagery speak for the itinerary and creators.