Summit

HAVAS FORMULA SUMMIT

 

Brief
The design team was tasked with developing an independent identity to create excitement for the 2018 installment of the internal annual conference.

Created as part of the team at Havas.

Solution
Using longevity as the cornerstone for the standalone identity, removed from any other company branding we decided to take a graphic heavy and minimalistic approach. We designed a custom font treatment and concepted company culture specific taglines for products that employees would encounter during the summit.

Role ........... Senior Designer
Designer ........... Stephanie Sokolich
Field ........... Concept, Typography, Print, Identity
Published ........... September 2018

The Save the Date poster was the initial piece of content that introduced the special identity. Using line illustrations of the San Diego skyline as well as repetitive lines to create an evenly filled space.

Summit-01.jpg