Nature’s Bakery
Brief
The fig bar, Nature’s Bakery, has been a health-food fan favorite for many years. With a new packaging the brand is looking to introduce their wholesome soft-baked on-the-go snack to new consumer targets.
Nature’s Bakery was looking for a creative partner to bring their rebrand to live. It was essential to transition current consumers and announce the brand restage while building stronger brand affinity on social media.
Created as part of the team at Havas.
Solution
To make a splash on Nature’s Bakery social channels we focused on branded photography during the launch. We wanted visual concepts to appeal to new high value consumer targets while reinforcing messaging to retain current audiences; thus striking a balance between new and familiar. By leveraging strong, bold colors in bright and sunlight environments the new colorful packaging was able to stand out and catch consumers attention.
Role ........... Art Director
Photography ........... Christian Maine De Biran
Designer ........... Stephanie Sokolich
Field ........... Art Direction, Photography, Social Media Strategy, Launch
Published ........... February 2019
We concepted content ranging from lifestyle moments that the target audience was familiar with to descriptive scenes that allowed us to elevate Nature’s Bakery fresh and wholesome ingredients.
Part of the strategy was introducing motion into a previously static feed to support the brands on-the-go mentality. Fun and illustrative GIFs became a powerful driver in upgrading the brands social media presence.
