MILK MAKEUP VEGAN MILK MOISTURIZER LAUNCH
Brief
Moisturize The Milk Way. For Milk Makeups first-ever dedicated skincare line the brand wanted to shifted it’s look to a more utilitarian feel that focused on highlighting clean ingredients and the all-vegan promise.
Solution
Borrowing stylistic elements from drugstore stickers and corner-store delis the branding reenforces the more utilitarian theme. Clear labeling and customized iconography not only embellish composition but lend a hand in listing out ingredients and translating a transparent look and feel.
Role ........... Freelance Designer
Field ........... Identity, Art Direction, Iconography, Display, In-store
Published ........... December 2019
SOFTEN & SOOTHES
To highlight the clean, fragrance-free formula photography for the campaign was to feel stripped back yet airy, light and non-compromising like the product itself.
Special iconography was developed from icons to barcodes and stickers to give the brand enough arsenal to deploy in all branding instances from in-house collateral to gifting packaging and ad work. The icons serve as immediate identifies of the products purpose that simplifies its labeling throughout the Milk Makeup’s product range.
