Modern Beauty Revolution

Brief
Modern Beauty Revolution was founded by two women who believe in premium, elevated self-care through all of life’s stages. The brand wanted to create a product that destigmatize CBD beauty products that would appeal to women of all ages. Many CBD brands have played up the hippie identity, MBR wanted to introduce a luxurious, high-end option into the vertical.

Solution
We developed the identity and product design, with the modern woman in mind: she’s savvy, smart, and knows the importance of prioritizing her self-care routine. We focussed on the typography to carry the image of the brand with minimal styling. It was important that the brand read as a blend of casual and effortless chic. Clean, innovative and ultimately special, something you look forward to seeing on your top shelf everyday.

Role ........... Art Director, Senior Designer
Field ........... Identity, Art Direction, Iconography, Photography
Published ........... July 2019

Keeping a modernist approach to the brand, establishing a graphic visualization as carefully considered, functional, and uncluttered with only the right amount of new.

The typographic treatments aimed to bring a contemporary touch to the brand, while still maintaining a sense of early vintages, traditions, and trusted ingredients.

A blend of casual & effortless chic. Clean, innovative and ultimately special, something you look forward to seeing on your top shelf everyday.