Fohr

Brief
Fohr is a self-serve platform with one of the largest influencer networks for executing digital marketing campaigns. Having been the first influencer platform to market 6 years ago, they were looking to develop a holistic brand experience through design. They needed strategic narrative development, systems thinking, user research, and implementation of an intentional design process across all touchpoints.

Solution
Independent branding, illustration, art direction and website to build a cohesive and compelling visual brand story — with a fresh, authentic and unexpected voice. The identity takes a stand with bold character, inspired by the spirit and confidence of the colorful world of influencers.

Role ........... Sole Brand Designer & Content Strategist
Field ........... Identity, Art Direction, Iconography, Web
Published ........... August 2020

Screen Shot 2020-08-05 at 4.58.51 PM.png

TYPOGRAPHY & COLOR

Bold meets pixels — with daring pops of color. Color was used to differentiate between all service offerings and entities of the business.

LOGO & TAGLINE

Minimalism meets pop. A straightforward sans-serif with rounded edges makes the logo standout when pairing it for all brand iterations with a thinner sans serif. Color brings the logo mark to life, with digital-native colors that read vibrant on screen.

ICONOGRAPHY

Custom iconography continues to be developed for product features, new launches and special offerings.

ART DIRECTION

Working with a vast arsenal of executed campaigns and loyal network advocates selecting the right brand ambassadors to represent Fohr’s vide range of clients and influencers. Representative of the many colors, shapes and sizes of internet culture.