carrington Farms
Brief
Carrington Farms has been an innovator in the food space since the day they were founded. Their products empower you to live a more fulfilled - and better quality of - life by making wholesome foods accessible to everyone.
They tasked Havas with establishing an own-able brand narrative for all digital channels. It was important to defined a unique positioning as well as a cultural focal point that all content could ladder up to.
Created as part of the team at Havas.
Solution
Taking inspiration from Carrington Farms’ tagline Simple. Real. Clean. we build their visual portfolio around a mix of texture, life and recipe photography. We defined guidelines for packaging photography to make sure we struck a balance between natural and relatable as well as aspirational and polished content.
Role ........... Art Director
Photography ........... Christian Maine De Biran, Eunice Lee
Designer ........... Stephanie Sokolich
Field ........... Art Direction, Photography, Social Media Strategy
Published ........... October 2018
In addition to original content we build out and extensive network of influencers and content creators to subelement content for a well rounded feed. Leveraging influencers’ cultural capital we were able to solidify Carrington Farms’ voice as a trusted player in the healthy food space.
