AZTECH
MOUNTAIN
Brief
Created by a group of ex-fashion executives with a desire to return to the outdoors, Aztech Mountain is a high-end athletic apparel line. With a discerning eye for design and fabrics, the brand is responsible for evolving the landscape of activewear, making luxury a part of the conversation. DoThings’ partnership with the Aztech team began when our Creative Director designed their logo and original identity at the brand’s inception in 2013.
Created as part of the team at DoThings.
Role ........... Intern
Creative Director ........... Pierre Jeand’heur
Designer ........... David Cocciante
Field ........... Branding
Published ........... May 2016
While at DoThings we concepted the first lookbook brochure for Aztech Moutain’s F/W 2016 collection. We paired black and white vintage skiing photography with the modern minimalist fashion photography of the brand. The booklet would evolve to feature different colors for new season but the layout would remain the same.
